Conceptualized and created logo mark of COLECTIV music/art based in Northern California.
The word mark represents pieces of individuals assembled together akin to a jigsaw puzzle. The infinity shape symbolizes the iterative process of study and the peak represents the inclination to rise. All together they are balanced and continually in motion.
The business card has a floral pattern (#000000) overlay over the background (#161616).
Spot UV gloss is applied to the cream logos
Uses custom social media icons, custom braille dots, spot UV gloss on cream.
Appropriate leading, alignment, margins, and other spacings were critical in constructing a balanced layout while different colors, boldnesses, and type sizes created type hierarchy.
The artist's moniker appear offset behind their name.
Braille spells out the artist's name above and COLECTIV below, for the visually-impaired.
Specs: 2-ply, 32pt, silk matte finish with embossed braille, spot UV gloss on logomarks and text
SF Street Parking
The original signs around San Francisco Giant's AT&T Park are cumbersome. The arrow key concept is awkward, the dates are listed unintuitively, and it doesn't reference the day of the week.
Explored ideas with understanding of the relevant information required to redesign for bettered comprehension.
After ideation, sketched a lo-fi wireframe and validated concept.
By reinterpreting and introducing a familiar format like the calendar, stoppers and parkers can now use their understanding of its grid system to find relevant information.
Both days of the week or days of the month can be used for a stream-lined search. For effortless recognition, two colors identify the violation type and color blocking depicts the time of day violations will occur.
Bickering Twins - Ithaca, NY
Conceptualized and created logo mark of Bickering Twins Food Co. based in Ithaca, NY.
Mixed Media Portrait
Acrylic, pastel, tape
Release the Crankin' [sic] - Rocknasium, Davis, CA
Conceptualized and illustrated graphic given the theme for Rocknasium Climbing Gym in Davis, CA.
Adapted Rocknasium logo into ship sail and climber scaling ship for detail.